PERAN CITY BRANDING DAN EVENT PARIWISATA DALAM MENIGNKATKAN KUNJUNGAN WISATAWAN

Lailatus sa’diya, Nurita Andriani

Sari


ABSTRACT

The natural and cultural wealth of the regions in Indonesia has become a tourism potential to be developed in improving the country's economy. The implementation of regional autonomy has encouraged the government to further develop and market the advantages of the tourism sector, one of which is creating city branding. City branding can attract the attention of tourists to visit an area because the city can build a clear identity, strong associations, and embed positive attributes so as to win competition with other cities, especially in the tourism sector. Tourism events as tourist attractions serve as one of the strengths of the local government and the community to attract visiting tourists. City branding and events can create perceptions for visitors so that they can stimulate the decision to visit tourists to an area.


Kata Kunci


city branding, tourism event, visiting decision.

Teks Lengkap:

PDF

Referensi


DAFTAR PUSTAKA

Yananda, M Rahmat & Ummi salamah (Ed.) 2014. Branding Tempat. Jakarta Selatan: Makna Informasi.

Kotler, Philip &Keller, Kevin Lane. Tanpa tahun. Manajemen Pemasaran Jilid 2Edisi 13. Terjemahan oleh Bob Sabran. 2009. Jakarta : Penerbit Erlangga.

Kotler, Philip & Keller, Kevin Lane. Tanpa tahun. Manajemen Pemasaran Jilid 1. Edisi 13. Terjemahan oleh Bob Sabran. 2009. Jakarta : Penerbit Erlangga.

Simanjuntak, Daniel Fransiscus, Dh, Ahmad Fauzi, & Irawan, Ari.. 2018. “Pengaruh Event Pariwisata Terhadap Keputusan Berkunjung (Survei pada Wisatawan Domestik yang Berkunjung ke Event Pariwisata di Kabupaten Banyuwangi)”,Jurnal Administrasi dan Bisnis (JAB),(Online),Vol. 61, No.3 2018. .

Moilanen, Teemu and Rainisto.2009.How to Brand nations, cities, and destinations, a planning book for place branding. USA: Palgrative Macmilan

Anholt, Simon. 2007. Competitif Identity: The New Brand Management for Natios, Cities, and Regions. USA: Palgrave Macmillan.

Malik, Moh. Ibrahim, Wilopo, & M. Kholid Mawardi. 2016. “Pengaruh City branding “The Soul Of Madura” dan Motivasi Wisatawan terhadap Keputusa nBerkunjung Ke Kabupaten Sumenep”. Jurnal Administasi Bisnis (JAB), (online), Vol.37 NO.1 2016.

Jannah, Bidriatul, Arifin, Zainul & Andriani Kususmawati. Pengaruh City Branding dan City Image Terhadap keputusan Berkunjung ke Banyuwangi. Jurnal Administrasi Bisnis (JAB)|Vol. 17 No. 1

Pakarti, Swastika, Kusumawati, andriani, Mawardi, M. Kholid. 2017. “Pengaruh City branding dan Event Pariwisata terhadap Keputusan Berkunjung serta Dampaknya pada Minat Berkunjung Kembali Ke Kabupaten Banyuwangi”.Jurnal Administrasi Bisnis (JAB), (online), Vol. 47 No.1 2017.

Kuswarno, Engkus. 2009. Fenomenologi Metode Penelitian Komunikasi: Fenomena Pengemis Kota Bandung. Bandung: Widya Padjajaran


Refbacks

  • Saat ini tidak ada refbacks.