HUBUNGAN RELATIONSHIP MARKETING, CUSTOMER SATISFACTION DAN CUSTOMER LOYALTY

Nia Rohmatin Nikmah

Sari


Relationship marketing is a customer-based strategy. Maintaining and providing optimal service to customers is an implementation of relationship marketing strategy. Relationship marketing has an influence in shaping customer satisfaction. From customer satisfaction will create a loyalty. Of the several references examined found some opinions about the dimensions of relationship marketing theory. The theory evolved its diversity from year to year.


Kata Kunci


Relationship marketing, customer satisfaction, customer loyalti

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Referensi


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